Most maddening aspect of e-commerce is fronting the competition against established brands, and when it comes to e-commerce, Amazon tops the list. These companies offer a one-stop deal and have been dominating the search engine results page (SERPs) consistently. This has become a significant challenge for small and medium-sized companies. To outrank Amazon in SERP is a thought every business will have and for a small company, it can be nerve-wracking to try competing with giants like Amazon and Walmart. And where there is a Will there is a strategy!