Search Engine Optimization (SEO) lies at the center of digital marketing. It helps businesses in improving their online footprint and visibility. In other words, SEO efforts lead to businesses generating more leads and having more sales. Most business people are aware of this key role of SEO.

As the term suggests, it is an SEO service model where you only pay after assessing the results of the given optimization services. The regular KPIs in Pay-for-Performance SEO models are web traffic, keyword ranking, and revenues. In short, a business is promised a measurable/tangible return on its investment in Pay-for-Performance SEO services.