Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.  Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.




The WordPress platform is built to be simple, yet with robust functionalities. However, WordPress does have its complexities and limitations that can be supplemented through the installation of plugins. Plugins are tools to increase or extend the functionality of WordPress. Plugins can also be very helpful for beginner marketers. Yoast offers one plugin that enhances your ability to make quick SEO changes to your website.


Yoast is one of the most popular creators of SEO plugins for WordPress. It provides a wide range of free and paid premium plugins. All Yoast plugins are built around one core and essential plugin, the WordPress SEO plugin. As a respected innovator in the website optimization field, Yoast also provides consulting and optimization tips for large and small businesses.