The advent of smartphones has unarguably changed the future of digital marketing. Google’s mobile-friendly updates compel companies to accept the fact that mobile is the future. Thus, companies across the world are now keeping mobiles on their radar to shape up their digital marketing strategies.

SEO, a critical and an integral part of digital marketing is also affected by the evolution of smartphones and voice-based searches. Local searches through mobile devices have already dominated the conventional ways of searching for information.