Agency Profile
Our Approach
Before diving into the website redesign, we embarked on an extensive discovery phase where we interviewed key stakeholders across the company. There were disparate takeaways from one department to the next, but through countless interviews we identified a singular point that united the agency as a whole: ICM is in the people business. We articulated a brand ethos around this sentiment and developed a central brand narrative that guided our creative process and informed our larger strategy as ICM’s digital partner.
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